Author Archives for Maarten Verwaest

Schematic overview of the Delivery Workspace, managing the complex workflow to deliver assets from the producers to the broadcaster

Limecraft to Release the Delivery Workspace at IBC 2023

August 14, 2023 12:24 pm Published by Leave your thoughts Producers and broadcasters face massive challenges of file format conversion, quality control, managing a distributed ledger of metadata, versioning and many more. Both share a common interest to standardise and structure the delivery process, to ensure the quality and timely delivery, and to avoid rework. In this blog post, we explain in great detail how we solved the problem structurally by deploying a content fabric to manage assets and metadata end to end.
To protect the content in your workspace, Limecraft offers a wide range of security features including Single-Sign On (SSO) and Multi-Factor Authentication (MFA)

21.2 Product Update

June 21, 2021 7:47 am Published by Leave your thoughts Security has always been a top priority. Working for top producers and brands requires us to go beyond and above state of the art. This release includes two-factor authentication (2FA), a better search engine, more intelligent AI and improved transfer to edit.

On-premises vs. cloud, or hybrid storage

June 13, 2021 4:51 pm Published by Leave your thoughts What types of content should be stored and processed in the cloud, and when is local storage or processing the better option? If you don’t find the right balance, your operational cost will explode and you may end up consuming excessive network capacity. Here are the three key questions to help you making a conscious decision.
Limecraft Insights in how to successfully use Video as part of your Marketing Strategy

How to successfully use Video in your Marketing Strategy

April 12, 2020 7:10 am Published by Leave your thoughts Beginner's mistakes happen when a business invests in an explainer or a brand video and then promotes it across all marketing channels. While this method, to an extent, may help with brand awareness, a more systematic approach is essential to convert prospects into customers. A complete video marketing strategy involves targeting your prospects with video across the buyer’s journey. This means connecting with them using different types of video and convince them step by step to purchase your product or service.