General Limecraft appoints 3 lead Developers to become the first cloud-native MAM solution Maarten VerwaestJanuary 1, 2012 Limecraft welcomes Karel Braeckman, Wim Van Lancker and Simon Debacq as lead developers. Karel holds a master in electronic engineering. He started his career at VRT-medialab, a research facility attached to public broadcasting. There he played a key role in the research and development of prototypes on innovative media workflows, managing media material and its associated metadata, and semantic metadata for smarter media search. Karel is to take the lead in application development. Wim holds a master in computer science. As a researcher at the Multimedia Lab at Ghent University he investigated format-independent media resource adaptation and delivery techniques. He participated in projects about video quality assessment, error concealment, content adaptation and delivery, multi-channel publication, in cooperation with companies like Alcatel-Lucent, VRT-medialab, Televic, Belgacom. Wim will take the lead in back end development. As part of his final year curriculum of his Master training in Computer Science, Simon has started his internship at Limecraft. He will develop a script editor and a breakdown editor. The script editor should allow the user to write a script from scratch, respecting the Hollywood formatting standards. The breakdown editor should enable the user to assign elements from the script to industry standard breakdown categories. Both tools should be compatible with *Flow*. With these assignments, Limecraft is in pole position to become the first cloud-native Media Asset Management (MAM) solution.