Subtitling, Press Release

Limecraft and OOONA Partner to Provide High Performance AI Subtitling

Stuart Russell
April 9, 2024

Ghent, Belgium, 9th April 2024 – Mediatech innovators Limecraft and OOONA, the global provider of professional management and production tools for the media localisation industry, are pleased to announce a partnership that embeds Limecraft’s powerful Media Intelligence at the core of OOONA’s media localisation platform.

Limecraft was the first player in the industry to offer fully automated AI subtitling and has since perfected its spotting algorithm. Well-known broadcasters and streaming platforms are already making significant time and cost savings with its solution to automatically create high-quality subtitles from transcripts with a single button press, a process referred to as “AI Subtitling“.

A screenshot of the OOONA UI showing how users can generate AI-based subtitles from transcripts with Limecraft in one single button press

With content producers creating ever-increasing amounts of content and looking to extend the reach of their content, semi-automated processes have proved to be more efficient and cost effective when it comes to subtitle production. Recent measurements show that the combination of Limecraft and OOONA reduces the time required to create subtitles by as much as 80%.

“When we first started talking with OOONA, we were about to cross the threshold of 2% error rate in recognition accuracy,” notes Maarten Verwaest, Limecraft’s co-founder. “We have since smashed that benchmark and now offer industry-leading levels of accuracy and, by association, efficiency. We are very excited our solution is being integrated into the OOONA toolkit and experienced by an even wider user base. Customers should not have to worry about the technical integration of individual applications. Both OOONA and Limecraft are committed to providing seamless integration in terms of performance and user experience. By taking care of technical complexity, we free up valuable time for our users to concentrate on more creative tasks.”

“We are continuously working on enhancing the automation functionalities we offer in our toolkit,” comments Alex Yoffe, OOONA Tools Product Manager. “Human language technologies are a big part of this puzzle: speech recognition, machine translation and synthetic voices too.”

“Limecraft has done a great job offering best-in-class speech recognition technologies for the subtitling use case,” adds Wayne Garb, co-founder and CEO at OOONA. “We are committed to improving customer experience through partnerships like these, and we are very happy to add Limecraft to the third-party technologies we make available to our users.”


About Limecraft:
Loved by award-winning creators and trusted by the industry’s largest content producers, Limecraft offers a fresh approach to managing your video workflows. From pre-production to post-production and delivery, we help producers and storytellers improve collaboration and create more compelling content.

Limecraft’s cloud-based solutions enable content creators to store, manage and share everything from the first rushes to thousands of masters, easily and securely. We help you keep track of locally stored assets and use AI transcription and image recognition to index content and automate repetitive work, letting you focus on creative story editing. Limecraft Workspaces can be easily customised for specific formats like scripted TV, documentary and non-scripted entertainment, getting you up and running in minutes. Delivery logic helps bridge the gap between content producers and broadcasters/streamers by handling file transfer, traffic management reporting, metadata, version control and communication between all stakeholders.

Media enquiries:
Stuart Russell
Head of Marketing
T: +44 (0)7393 656800