Regional Sales Executive – Europe & UK

Entrepreneurial Regional Sales Executive – Europe & UK

Industry:  Technology for Media & Entertainment

Location:  Hybrid (Belgium-based or London-based)

Company:  Scale-up with proven software solutions

Limecraft is a growing software company at the forefront of entertainment technology, dedicated to delivering innovative and powerful solutions that evolve the industry.

Are you a driven sales professional with a passion for tech, a healthy understanding of the transformation challenges in the industry and a knack for closing deals? Join our growing team as Regional Sales Executive for UK and Europe and contribute to our continuing success and expansion in these key markets. You will play a pivotal role.

Key Responsibilities

As a crucial part of Limecraft’s growth strategy, you will be responsible for identifying and pursuing new business opportunities, building strong relationships with potential clients, and driving sales growth.

To meet the business plan objectives, you will:

  • Identify and pursue business opportunities to generate sales that increase the company’s revenue.
  • Actively seek out to potential clients through various channels, including cold calls, emails, webinars, trade fairs, selected social media, and networking events.
  • Prepare and deliver persuasive sales presentations and product demonstrations to prospective clients and their decision-making unit.
  • Identify challenges or obstacles in the sales process and develop creative solutions to overcome them, ensuring successful deal closures.
  • Build and maintain strong relationships with clients – it’s a people business! This includes understanding their needs and addressing concerns effectively.
  • Negotiate terms of sales agreements, contracts and pricing with clients to secure deals while maintaining profitability and client satisfaction.
  • Develop and execute sales plans to achieve targets for UK, Scandinavia and specific segments in North and Central Europe. Provide accurate sales forecasts and reports to management.
  • Collaborate closely with our marketing, product and customer success functions, during each stage of the buying journey.
  • Grow a solid understanding of the company’s products and services, including features, benefits, and competitive advantages, and communicate the value of these to customers.

Qualifications & Skills

  • Pro-active and results-driven approach; comfortable chasing leads and working towards sales targets. Ability to work independently and as part of a team. We value a ‘can do’ spirit.
  • Excellent communication skills (good listener and ability to articulate ideas clearly and persuasively) with effective interpersonal skills.
  • Handles rejection well while maintaining motivation and focusing on achieving sales targets.
  • Comfortable using sales and CRM software tools to manage lead, tracks sales activities and generate reports for analysis and decision making.
  • Flexibility to adjust sales strategies and approaches based on client feedback, market trends and changing business environments.
  • Effective prioritisation and organisation of tasks to maximise productivity and meet sales targets within deadlines.

 Education & Requirements

  • A Bachelor’s or Master’s degree with a focus in sales, business, technology or media and entertainment.
  • 3 to 5 years of proven sales experience in B2B and/or tech sales and/or scale-up. Experience in a B2B SaaS company is a bonus.
  • (Native) English speaker with excellent verbal and written communication skills. Proficiency in French is a plus.
  • Willingness to travel within Europe and the UK.
  • Living in London or Belgium. (Limecraft’s HQ is in Ghent, Belgium).

What We Offer

For a candidate who is ready to jump in and help us continue building our incredible momentum, we offer:

  • A front row seat within a growing MediaTech company, ramping up its expansion.
  • A top team, equally ambitious and only satisfied with the best solution for its customers.
  • Competitive benefits package with performance-based incentives.
  • The chance to make a mark in this creative industry experiencing transformation.
  • Hybrid working environment with flexible working hours.

How To Apply

If you thrive in a creative environment this job will feel like a second home, and we’d love to hear from you! If you’re interested, please submit your CV/resume and a cover letter setting out relevant experience and why you are a great fit for the role. Click here to begin the process.

Please note that we are not accepting candidates from recruitment agencies at this time.


About Limecraft
Loved by award-winning creators and trusted by the industry’s largest content producers, Limecraft ( offers a fresh approach to managing your video workflows. From preproduction to postproduction and delivery, we help producers and storytellers improve collaboration and create more compelling content. Customers are ITV, BBC, Arrow Media, Warner Bros, France TV, Paris-Saint-Germain, DPG Media, DeMensen, KUL, SVT Sweden, Brinkworth Productions, …

Limecraft’s cloud-based solutions enable content creators to store, manage and share everything from the first rushes to thousands of masters, easily and securely. We help you keep track of locally stored assets and use AI transcription and image recognition to index content and automate repetitive work, letting you focus on creative story editing.

Limecraft Workspaces can be easily customised for specific formats like scripted TV, documentary and non-scripted entertainment, getting you up and running in minutes. Delivery logic helps bridge the gap between content producers and broadcasters/streamers by handling file transfer, traffic management reporting, metadata, version control and communication between all stakeholders.