Media Intelligence, Subtitling, Press Release

New Platform Update and Preview of Media Intelligence at MPTS 2024

Stuart Russell
May 2, 2024

Ghent, Belgium, 2nd May 2024 – With only a couple of weeks until the UK media and production industry gathers at London’s Olympia for MPTS, mediatech innovator Limecraft is unveiling the latest updates to its online platform, and previewing some significant advances in what the company calls Media Intelligence – enhanced AI developed specifically for the media community.

The latest update to Limecraft’s platform is due to be released on 7th May, and it includes enhancements to the company’s Delivery Workspace solution – helping improve the communication flow between content suppliers and recipients – and adds valuable features to the subtitling fabric that will make it easier for subtitle professionals to adapt and modify subtitles for use across other distribution channels.

💡 24.3 release notes

“Some of the work we’ve done around subtitling is incredibly complex and will be highly valuable to customers,” notes Head of Product Nico Oorts. “This next release allows you to automatically align subtitles to shot changes, and adjust frame rates and offsets, saving a great deal of manual alteration time. Similarly, the platform will adjust imported subtitles for different frame rates and time codes, removing the need for frustrating manual intervention and rework.” The number of subtitle formats supported is also extended, and a new Automatic Speaker Colouring Mode is being introduced to intelligently manage how subtitle colours are applied to different speakers.


Limecraft screenshot showing advanced subtitle processing options upon import of a subtitle file.

Limecraft has also made some changes to its supply chain management (‘Delivery Workspace’) solution for more robust and secure content delivery. A new Activity Feed shows an audit trail of all activity around individual pieces of content, and a new optional comments feature helps provide greater context around key exchanges (e.g. submit, approve, reject) between content suppliers and recipients.

A screenshot of the new Activity Feed audit trail for video content introduced to Limecraft's online platform to support media production.

Looking ahead, a key area of focus for Limecraft is the further development of Media Intelligence, the company’s media-centric take on AI. “Limecraft was the first company in the industry to integrate AI into a customer-facing solution,” comments Co-founder Maarten Verwaest. “We’ve already delivered a great deal of value when it comes to analysing video and audio content and building out metadata, enabling industry professionals to find, use, and monetise content more efficiently. The next imminent stage will see us applying video and audio content to our Media Intelligence engine and using the engine’s logic to return much more comprehensive and meaningful information. When it comes to the issue of metadata, we firmly believe that quality is far more important than quantity – more isn’t always better – and we’re committed to giving our customers the most detailed view of their content at the right levels of granularity. We’ll be previewing these forthcoming developments at MPTS 2024, and we look forward to discussing them with attendees.”

To book a meeting with Limecraft at MPTS 2024, please click here.