Author Archives for Stuart Russell

A screenshot of the Limecraft platform showing how it uses AI for facial recognition in a media asset management system.

Limecraft Highlights Media Intelligence and Real-Time Collaboration for NAB Show 2024

March 20, 2024 9:16 am Published by Leave your thoughts Too often, industry observers talk about AI in a negative manner and the discussion often revolves around AI replacing humans, potentially leading to de-skilling. Rather than commenting on Artificial Intelligence, we should be talking about Media Intelligence – using the technology in an appropriate way so it takes on repetitive and labour-intensive tasks and frees us to concentrate on creative story telling.
An image of someone operating an audio mixing desk, mixing multiple channels of audio.

Working with Multi-channel Audio: The Challenges and Benefits

February 15, 2024 8:31 am Published by Leave your thoughts For many in media production, working with multi-channel audio is a daily fact of life. There are several challenges that come along with the format and it can be complex to manage – sometimes even more complicated than video. In this blog post, we examine and explain the format, discuss the challenges that come along with it, and look at solutions to help content producers work with it successfully and more efficiently.
An SVT team member using the Limecraft plugin to create subtitles within the native production environment.

Limecraft Helps SVT Move Closer to Digital-first Strategy

November 2, 2023 10:56 am Published by Leave your thoughts Modern media organisations are constantly grappling with the twin issues of technology and efficiency”, notes Olof Appelqvist, Head of Post Production with SVT. “SVT previously committed to providing subtitles or captions for 95% of our content, but a great deal of our online content is short-form, and the subtitling process has always been very manual and time-consuming. With our journalists taking increasing responsibility for subtitle creation, it became clear we needed to find a better way of meeting our responsibilities.
Limecraft Delivery Workspace for content supply chain management, is a real-time dashboard available to all stakeholders in the content delivery process

23.5 Release Notes – Featuring Delivery Workspace, Adobe Panel, Avid Integration & More

August 28, 2023 10:00 am Published by Comments Off on 23.5 Release Notes – Featuring Delivery Workspace, Adobe Panel, Avid Integration & More With IBC 2023 just around the corner, Limecraft is excited to announce the fifth major release of 2023. This release includes delivery logic to manage the complex interaction between producers and broadcasters, the production release of the panel for Adobe Premiere Pro, improved interaction with Avid Central UX, enhanced AI, and a range of new file formats.