Plan, Create and Collaborate with Limecraft’s Media Intelligence at IBC 2024

Ghent, Belgium, 10th July 2024 – With two months to go until IBC 2024 in Amsterdam, media technology innovator Limecraft is inviting attendees to visit booth 7.D11 during the event for a demonstration of better ways to ‘plan, create and collaborate’. As one of the earliest Mediatech companies to incorporate AI into a customer solution, Limecraft has consistently called for AI to be deployed more appropriately in media and production, referring to this as Media Intelligence.

“The industry buzz around AI started a couple of years ago, but we’ve been working with it for over a decade now. It was the very purpose of why we created Limecraft in the first place,” comments Limecraft co-founder Maarten Verwaest. “While AI can take on lots of heavy lifting by automating laborious and repetitive tasks, we see that most AI solutions deliver incomplete and inaccurate results. The signal-to-noise ratio is often very poor, because AI-driven activities like image or facial recognition were never designed with original content production in mind.” By contrast, Media Intelligence blends AI with the right human input, such as freely available production information (e.g. scripts, production briefings, call sheets, etc.). By subsequent normalisation, we have achieved superior confidence scores and true multi-modal indexing that supports editorial decision-making.

“When we look at the challenges our customers face, everything boils down to three core activities,” notes Head of Product Nico Oorts. “Planning a production – designing, customising and automating workflows. Creating by ingesting, finding and managing content from anywhere. Collaborating by pre-cutting, tagging, editing and commenting on content in real-time. In each of these areas, Limecraft is using Media Intelligence within its unified platform to accelerate and simplify workflows, improve efficiencies and deliver more accurate results.”

Another topic being highlighted by Limecraft at IBC is Hybrid Storage. “The utopian world of high-performance, flexible, cost-effective cloud editing and storage hasn’t yet materialised,” suggests Maarten Verwaest. “High-volume content producers are still having to choose between the cost advantages and convenience of local storage and the mobility benefits but high-recurring-cost challenges of cloud storage. We have created a better way called Cloud Connector which enables you to keep content wherever you prefer – locally or in the cloud, or both. Cloud Connector is a secure local software agent which opens up full two-way upload and download to the central Limecraft platform so you can still easily locate, manage and share content. Our customers find the case for this hybrid approach compelling because very few cloud storage solutions can offer the same critical blend of performance, flexibility and price.”